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This is Content Engine.

Give it one topic. It writes your whole week.

Most creators lose their Monday staring at a blank page, trying to turn one idea into posts for three platforms. Content Engine does that part for you, in your voice, in one command.

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What it does

β†’ Plans 5 different angles on your topic: a common mistake, a step-by-step how-to, a personal lesson, a list of tools or examples, and an honest take.

β†’ Writes 5 LinkedIn posts, one per angle, each with a hook, a clear takeaway and your call to action.

β†’ Writes 5 X posts, short enough to post as they are, with longer ones marked as threads.

β†’ Builds a newsletter outline on the same topic: 3 title options, an opening hook, section headings, and a gift idea.

β†’ Lays it all out Monday to Friday in one table, so you know exactly what goes out each day.

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How it learns your voice

The first time you run it, it asks you 5 quick questions: who you write for, what you offer, two posts you like, words to avoid, and what every post should push people to do.

Save your answers to your project, and every week after that sounds like you.

It also follows a few rules every time. No made-up numbers. No hype words. And where only you know the details, like a personal story, it leaves a [YOUR STORY] marker for you to fill in.

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Download it here

content-engine.zip

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Install it in 60 seconds:

  1. Download the file above. Don’t unzip it.
  2. Open Claude and click Customize in the left sidebar.
  3. Click Plugins, then + Add, then Upload plugin.
  4. Select content-engine.zip.
  5. Click New to start a fresh chat.
  6. Type this, with your own topic: </aside>
/content-engine:week Claude plugins for small business owners

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On your phone?

Save this issue and install it from your laptop. Uploading plugins works best in the desktop app.

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